O M N I
A BRAND INSPIRED BY JIMMY CHOO
FOR PENSOLE LEWIS COLLEGE X CAPRI HOLDINGS LIMITED LUXURY MASTERCLASS
Opportunity
To create a sustainable luxury line that is versatile and supportive of consumers working in demanding industries
BRAND & VALUES
BRAND GUIDE
Adaptable and interchangeable for all forms of applications. Inspired by orbital movement and constant change of setting
values
TEAM PROJECT STATEMENT
Our focus is to offer footwear and accessories that are adaptable to various environments and activities for the on the go woman
CONSUMER & Lifestyle
BUSINESS - MUSIC - TRAVEL - WELLNESS
SHIRAH MENSAH
AGE: 33
GENDER: FEMALE
ETHNICITY: FILIPINO & GHANAIAN
OCCUPATION: FOUNDING MARKETING MANAGER AT MILL & HOUSE DJ
LOCATION: SAN FRANCISCO, CA & MIAMI, FL
ANNUAL INCOME: $200K
DESIGN LANGUAGE
ACCESSORIES DESIGN FOCUS
My goal as the Accessories Designer for OMNI is to design a multifunctional bag that can transition to fit business to casual settings, catering to our consumer’s needs, lifestyle, and activities
ACTIVITIES
PROBLEMS
SOLUTIONS
INSPIRATION
IDEATION
FLATS
TOTE
CLUTCH
MOCK UPS
TOTE
CLUTCH
IN CONTEXT / SCALE
MATERIAL MAP
BRAND PALETTE
Pulling in key colors from our consumer’s lifestyle and environment to develop core and seasonal colors
